The Vision


We make life better for every person living in the Catawba Valley.

How? By developing, supporting, and cultivating strong leadership throughout our community.

The Quality of Life in a community is directly connected to the Quality of Leadership in the community.

Who’s Responsible for the quality of life in a community? Not one person, organization, team, business, or family. Instead, each person is responsible for their corner of the community. A leader is someone who takes responsibility for their corner of the community.

For a community to thrive, we need strong leaders – men and women who are driven to bring about positive change by taking responsibility of their corner of the world


At CVLF, we strengthen the leaders in our community in three specific ways:

1. Support

We support leaders.

Leadership is challenging, especially when you’re in an unsung arena such as non-profit, school, church, or civic organization.  We step in and support these leaders with world-class executive coaching and development.

2. Develop

We develop leaders.
Some leaders are transitioning from being merely in the position of leading to being a truly strong leader. Nobody knows how to lead without being taught.  We provide training and resources for people who find themselves in a leadership role. helping them develop the capacity to lead boldly so they can make a powerful impact in our community.


3. Cultivate

We cultivate strong leadership.
The journey toward being a strong leader starts with being a strong person. You have to be responsible for yourself before you can bear the responsibility of influencing others. We help turn on the light switch of leadership in our young people.  Everyone starts out in the dark about leadership.  They don’t know it’s a thing.  They don’t know it’s for them.  They’ve never considered themselves to be a leader.  We welcome them to the world of leadership.



While our sister organization StrongLead, LLC focuses on strengthening leaders in business, we focus on students and non-profit leaders.


Students who start taking responsibility provide the longest-term and highest impact for our community.  These are the young men and women who will take jobs, have families, start businesses, and make up the fabric of the community.  1,000 students a year taking responsibility is huge for each one and it’s a movement.

Non-profit leaders are the unsung heroes who help the community flourish in a thousand ways.  They address the problems and challenges in their corner of the world.  And they often struggle with limited resources, not enough training, and there’s no way they could afford world-class training and support.


Our funding comes from the businesses and leaders in our community, like you who want to help our community thrive. As a 501(c)3 non-profit organization, all financial support is tax-deductible. To donate, click here. 

To talk with us about becoming a supporter, please contact us today.

We also welcome support beyond finances: word-of-mouth that generates awareness for who we are and what we do, prayer from people of faith, and partnership and collaboration from like-minded individuals and organizations.

Upcoming events. View all ›


Leaders’ Roundtable

The Leaders' Roundtable gathers every-other-month for development and collaboration.

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The Annual Conference

The Foundation partners with local businesses and organizations to host the 2024 Catawba Valley Leadership Conference -- a half-day experience designed to inform, inspire, and raise the leadership temperature of our community. Our next annual conference is slated for April 19th, 2024. Stay tuned!

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Legacy Leaders Dinner & Silent Auction

The unofficial advisory board for The Foundation gathers quarterly for discernment and encouragement.

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